Free or Paid? We’ll Help You Decide!

Should customers pay to use an ATM in your establishment? With both paid and free-to-use options available, it’s not always a straightforward decision.

You have to weigh the revenue-earning benefit of a paid system against the benefit that a free-to-use service may have in driving new business in your location.

DC Payments can help you decide. We can tell you right now where the trend is pointing: More ATM sites are adopting the free-to-use model as their first choice because it allows them to offer the same service as supermarkets and small and medium enterprise chains.

This trend is most noticeable where paid transactions have dipped due to external factors such as free services available from machines at nearby outlets.

Even when you are not charging a fee, there’s still a revenue share to be made for customers who make the switch. You may be surprised by how much you can earn and by the additional benefits that flow from switching from pay to use to free — such as more business and happier customers.

Methodical approach

But we suggest you approach this methodically, with our support. We can help you review the economics, talk through the options and, if required, manage the upgrade smoothly and painlessly.

Don’t forget that we also offer a fully managed solution or next-day settlement for higher-transacting cash machines to assist with cash flow.

Our priority is to work with our customers to understand their business needs and to help develop the profitability of both their locations and their ATMs as well as the goodwill of their customers.

Of course, you may be seeing strong results and prefer to stay with a pay-to-use model. That’s great! But perhaps you may want to review the surcharge — and adjust it either up or down — to maximise income. We can help and advise you with that, too, so you can maximise income for your estate. Just ask!

[cta]If you haven’t already, get in touch with your Account Manager today! We’re here to help you get the most out of your ATMs. Contact your DC Payments representative by email or by phone at 0800 093 2350.[/cta]